The Gifting Journal
Ideas, essays and guides on the art of gifting, from our editors and guest writers.
The 21 Best Gift Cards in India for 2026 (Ranked by a Gifting Expert)
From Tanishq to Taj, MakeMyTrip to Nykaa — a curated ranking of the most meaningful gift cards you can send in India this year, with real price breakdowns and redemption tips.
How to Send a Gift Card on WhatsApp in 10 Seconds (2026 Guide)
A step-by-step guide to sending an instant digital gift card over WhatsApp — plus what to write in the message so it feels personal, not transactional.
Diwali Gifting Ideas for 2026: 12 Gift Cards That Beat Sweet Boxes
From Tanishq gold coins to Taj staycations, this Diwali's best gift cards — what to send to whom, with budgets ranging from ₹500 to ₹50,000.
The HR's Guide to Corporate Gifting in India: Budget, Brands, Bulk (2026)
Everything an HR or founder needs to pull off memorable corporate gifting: budget benchmarks, brand picks by team seniority, bulk delivery tips, and compliance.
Why a ₹5,000 Gift Card Feels Better Than ₹5,000 in Cash
A short essay on the behavioural economics of gifting — why constrained money feels more thoughtful than free money, and how to use this to become a better gifter.
Anniversary Gift Ideas: What to Send for the 1st, 5th, 10th and 25th
Anniversary gifts that don't feel like last-minute panic — ranked by milestone year and relationship stage, from cheeky ₹1,000 cards to statement ₹50,000 ones.
The Science of Why Gift Cards Solve the 'What Do I Get Them?' Problem
A deep dive into decision fatigue, the paradox of choice, and why delegating the final pick to the recipient is the single best gifting hack.
Wedding Shagun in 2026: Digital Envelopes, Gift Cards, and Smart Gifting
How Indian weddings are quietly replacing ₹501 cash envelopes with digital gift cards — and which brands are the safest, most-loved picks.